Brand Space concept for Volkswagen, GIMS, Geneva, 2020

For the first time, a brand space for new Volkswagen can be experienced in virtual reality. Our stand concept for Volkswagen at the Geneva International Motor Show (GIMS) can be viewed in a 3D-experience until April 17th 2020.

The microsite, developed by exozet, is designed to replicate the trade fair experience as closely as possible, so the visitor can experience digitally what they could have actually seen at the GIMS 2020. The 360-degree tour offers an interactive digital immersion in the Volkswagen New Brand Design Look: users can stroll through the stand, view the vehicles from all sides and combine different color and rim configurations. Among the product highlights 2020 are the ID.3 electric vehicle, the new Touareg R with plug-in hybrid technology, as well as the new generation of the Golf icons GTI, GTD and GTE.

Virtual trade fair visits are most certainly a way to attract younger buyers and optain additional market share in the near future. We think that using digitalisation to drive growth enables a brand to stay attractive and also reach emerging markets more effectively.