For us, what matters most are experiences. That’s how we perceive the world. The same applies to brands and products: we connect with them by experiencing them, in the real world as well as the digital world. What’s really driving us is the question of how to get in touch with each other in the digital age?
In the past, we have been designing retail experiences, trade fairs, dealer events. But as companies and customer behaviours change dramatically, there’s a rising need for new experience formats. New formats that are conveying the brand vision and story of the future. New formats where communities connect with like-minded people. New formats that are an inspirational experience you want to remember and share. Reinvent the experience.