Strategy for us means designing a new vision of the future. The world is unpredictable; the stable parameters of traditional strategy do not exist anymore. Today, companies and organizations have a radical need to change – they are questioning themselves, their products, their services and the way they get in touch with consumers.
Ask the right questions
So before we rush into solutions and developing formats, for us a creative strategy process starts with listening and thinking. It’s not about the briefing anymore. Strategy is about asking the right questions. And to find one answer to the question.
Design a big picture
Traditional entrepreneurial thinking is, first develop a strategy, then translate strategy into products, communication and brand measures. We do it right the other way round. To be able to develop the right strategy for the future, we design a clear picture of the future. A visualized strategy is powerful; it’s inspiring, motivating and trust-building for everyone involved in the company, as well as the outside world.
Organize and condense the details
At the same time, as part of a tangible strategy, we organize and condense the structure of things: brand architecture, the product portfolio, naming schemes and brand messages. Again, we visualize strategy by means of design.