Already in 2010 we had reached a historic turning point: for the ﬁrst time, the majority of the world’s population lives in cities, with the result that the air is polluted and roads are clogged with vehicles. Trough our cooperation with Green City we want to drive change forward – and rethink mobility in the urban living space.
“We want to change the urban living space for the better”
“I believe that every entrepreneur today must see the big picture and seek compensation in his own overall balance sheet. We have been working for the automotive industry for years. On the other side is the urban living space, which we want to change for the better” says Michael Keller. In practice, Blackspace does this with its know-how in experience design: making change processes visible and push them forward by creating spaces and brand experiences – in this case the mobility of a city.
The typeface is the heart of the corporate design
Convinced that type gives brands a strong voice, we developed a new Corporate Design to make Green City and its message “We are the energy of a Green City” visible throughout Germany. The transformation of the urban living space, which Green City is driving forward with all its might, is anchored in the DNA of the typeface: Different graphic patterns as a symbol for the diverse urban structures form a harmonious connection with the letter structure. In the cityscape the new identity is most visible on Green City’s more than 1000 bright orange-colored ’emmy‘ electric scooters, which have been on the road for several months.
And because we are serious about the issue: our 70-man team is now on the road in the city with our own fleet of e-scooters – in black, of course.