“Light Strings”, media installation for the Audi awards, 2016


When we were a young agency, our work was very much about creating superlatives. Today, we prefer interpreting things anew. While still showing something completely new to people who have seen it all.

For its award ceremony, Audi invited dealers to Lio Club at Ibiza Town, to enjoy a stunning view of the Dalt Vila, the city’s historic district. At first invisible to their eyes was our media installation “Light Strings”, made out of fishing line. The transparent net, made of 18 km of nylon cord, 740 strings and 10 layers, added up to a 20 x 3 meter super screen floating in the air and only becoming visible once light beams fell onto it. It showcased teaser films, award categories and animated typeface sequences during the event.

Using fishing line we created the cheapest high-tech solution ever for the budget. This exemplifies how we make high-tech out of low-tech.


The guests of the award look through the transparent Audi logo made of nylon threads onto the illuminated old town of Ibiza. Two dancers in white swimsuits show a spectacular show in the stage pool. On the nylon surface "Sales Award" is written in large letters. Two empty chairs, a microphone and a guitar are on stage.


ADC Deutschland 2017: gold, CommAwards 2017: bronze, FAMAB Awards 2017: white apple, DDC Award 2018: silver, iF 2018: award