“München Praktikum”, young talents initiative, 2018


The members of the initiative "Munich Internship" at a meeting on the premises of the agency Blackspace.

A collaboration between Comm.Clubs Bayern, the agencies Hello München, Heye, Pilot, Publicis Pixelpark, Serviceplan, thjnk, Weber Shandwick and Blackspace, as well as reps from Munich’s City Council, the State Ministry and W&V.

We agencies and creatives have muddled through alone for a long time. We had a tendency to shield ourselves due to either competitive pressure, client protection or jealousy. The only time we met, was in the foyers of the companies we were pitching for. As a result, everyone was left alone to deal with their problems. One of these problems was how to find great new people, specially young talents.

In order to solve this problem together and systematically, we connected. Then talent promotion and shortage of specialists is not only a problem for agencies, but for Munich as well.

The new program “München Praktikum” is a mutual initiative and a scholarship for young, creative talents who want to come and work in Munich. For a 90-day-period, they are provided with an internship in one of the cooperating agencies, financial support and accommodation.