“One Show One Stage”, a festival for Genesis Motors, 2017

 

Genesis Motors is the first luxury car brand to launch in Korea. In times when the developments in global politics and the situation in the devided country were tearing things further apart, Genesis wanted to give the people in its home country something they could be proud of – something that would bring them together. So while the automotive industry met at the IAA in Frankfurt, Genesis hosted a festival in their home town, Seoul: 20,000 free tickets for a one of a kind event in the city’s iconic Olympic Park to mark the launch of the new G70. We designed the fully animated stage for the people in Seoul, and invited stars like Gwen Stefani, Andra Day, and CL, as well as a fashion show by Jeremy Scott.

In this one night, and on this stage, the Genesis Motors brand was no longer a car company. It became a symbol of pride for Korean people. And touched the heart of 50 million people.

 


US singer Gwen Stefani stands on stage with her background dancers and happily stretches her arm into the air. 20,000 Korean fans are looking at the stage. Seven Genesis G70 models are standing on stage in front of a screen. Manfred Fitzgerald and a colleague stand beside seven Genesis G70 models on stage. Singer Andra Day leans back on stage and sings. The picture shows the view from the aisle between the audience to the stage, where Genesis G70 is written in big letters. The Korean artist CL kneels on stage and sings. A spectator holds up his smartphone and films the stage. Many lines can be seen on the LED screen. Two lines can be seen on the LED screen.

Awards

ADC Deutschland 2018: silver, D&AD Award 2018: Wood Pencil, Golden Award of Montreux 2018: Gold Metal