Is creating a completely new visual identity enough when the whole world revolves around music? Not at all – that’s why we, in cooperation with composer Michael Lauterbach, also created an acoustic one: a sound logo for the Munich Symphony Orchestra.
The catchy melody consisting of six notes can be interpreted again and again and always differently – depending on the occasion. Sometimes it is sung by an opera singer, sometimes the melody is played by a xylophone. Every time it sounds different – and yet the same.
It is the sound accompaniment for all videos and the Munich Symphony Orchestra’s campaign. The animated logo, the picture frame, also follows the melody.