Brand and virtual reality experience for Munich Re, 2017


The future is about new technologies and new challenges – but who is taking the risks? People have a hard time imagining what the future will be like – how can we make the unpredictable visible?

Learn in intelligent pop-up labs

A travelling pop-up format to educate people – clients, partners and employees – that’s what the reinsurance company MunichRe needed as an intelligent system for worldwide deployment. For partner events and employee training programs, we developed a mobile pop-up lab, as three-dimensional brand space derived from their Corporate Design. Being currently touring in Asia, the USA and Europe the pop-up labs can be easily set up in a wide range of locations; despite the efficient use of space visitors gain access to an infinite virtual classroom.

See the future in virtual reality

To give people an idea of what life might be like in 2030, we developed a virtual reality experience for MunichRe that takes visitors from the real brand space into virtual space. By putting on the VR glasses, clients, partners and employees are able to physically and realistically experience the magnitudes of some of the risks the future might hold, while also finding out where Munich Re’s solutions come into play.


In a blue cube there is a chair and a table with VR glasses on it. On the blue glass pane is written: Fit for a game change? A black pair of VR glasses is on the table. The blue cube stands in front of a table and a grey sofa with orange and blue cushions. Close-up of the lettering "Fit for a game change?" on the blue cube.