捷恩斯汽车（Genesis Motors）是在韩国推出的第一个奢侈汽车品牌。当今全球政治形势风云变幻，朝鲜半岛对峙局势愈演越烈，韩系豪华车系捷恩斯希望成为韩国民众引以为豪的民族品牌——让民众体验到团结的力量。因此，当汽车界在法兰克福举办IAA国际车展时，捷恩斯在家乡首尔举办了一场庆典活动：这场独一无二的活动在首尔标志性的奥林匹克公园举行，共发放了两万张免费门票，邀请人们一同见证新款G70的发布。我们为出席活动的首尔民众设计了完全动画式的舞台，并邀请了Gwen Stefani，Andra Day和CL等明星，还邀请Jeremy Scott进行了时装表演。

当晚，在舞台上，捷恩斯品牌不再仅仅是一家汽车公司，它成为了韩国人民自豪的象征。触动了五千万韩国民众的国之情怀。

US singer Gwen Stefani stands on stage with her background dancers and happily stretches her arm into the air. 20,000 Korean fans are looking at the stage. Seven Genesis G70 models are standing on stage in front of a screen. Manfred Fitzgerald and a colleague stand beside seven Genesis G70 models on stage. Singer Andra Day leans back on stage and sings. The picture shows the view from the aisle between the audience to the stage, where Genesis G70 is written in big letters. The Korean artist CL kneels on stage and sings. A spectator holds up his smartphone and films the stage. Many lines can be seen on the LED screen. Two lines can be seen on the LED screen.