“携手并进”——大众国际合作伙伴会议的品牌体验, 2017年

展望未来,主题演讲以及为大众汽车(Volkswagen)打造的新模式。在为期三天的“2017年大众国际合作伙伴会议”上,公司向4000多家经销商和进口商提交了其重组方案。你如何重新定义术语“机动性”?未来的汽车和驾驶概念将会是什么样子?将来我会在哪里买车?在驾驶活动展示和演示支持下,我们打造了媒体展示电影、增强现实(AR)表演以及观众参与互动主题演讲。灯光舞台和相关的64个焦点位置展现了活动主题:“携手并进”。始终如一。


The new concept car from Volkswagen stands alone on stage and is illuminated by many light spots. On a smartphone you can see a smiling and an unhappy smiley face. The audience can participate interactively in the show. Volkswagen Sales Director Jürgen Stackmann stands on stage. Behind him you can see a screen on which two towers of coins are depicted by Augmented Reality. Before the start of the evening event in the Berlin power plant, you can see the set tables from above. Both the new concept car and an old Golf are on display at the evening event. A visitor photographs the red-pink-orange light up room with his smartphone. The picture shows a close-up of a tomato bed from which the guests can pick their own tomatoes. Two industrial robots take over the barkeeper function and mix the cocktails.